Selected Works

Joe Leonard-Walters is a writer, strategist and PR based in Amsterdam.

Working across a range of media, his output is primarily interested by the way that rapidly evolving digital environments impact culture, animated by an interest in folkloric imaginaries, and often exploring the connections between these themes.

Outside of this, Joe has experience in creative strategy and public relations, both in an agency and freelance setting and is open to inquiries for freelance projects.

Joe Leonard-Walters

Work Experience

Hooton PR
PR Manager

June 2025 - Current

In this role, I was tasked with leading client relationships, including AllTrails, SkyNRG, and McBride PLC. I worked through the full project cycle, from developing strategies to managing account teams and delivering and reporting on results. 

Higginson Strategy
Senior Account Executive

July 2022 - October 2024

At Higginson Strategy, I began supporting the account leads by building media lists, drafting pitches, op-eds and press releases and connecting with journalists. I also led the organisation of the Political Purpose Awards, an annual awards ceremony hosted in Westminster. 

Education

University of Amsterdam
MA Comparative Cultural Analysis

2023 - 2024

University of Leeds
BA Philosophy & Politics

2018 - 2022

Institute of Critical Design
Decoding Culture (self-paced course)

2026